RAMONA’S Heavenly Houmous range moves into Core Category Fixture in Sainsbury’s, expanding distribution to 450* stores nationwide
Houmous and Falafel brand RAMONA’S has announced that it will increase its distribution in Sainsbury’s by over 35% as it moves from Lunch Fixture to Core Category Fixture to give the vibrant British brand greater prominence with consumers.
The roll-out of RAMONA’S Heavenly Houmous Original 500g and Heavenly Houmous Jalapeno 500g, into the chilled dips and houmous section will be staggered, reaching up to 450* Sainsbury’s stores nationwide during Q2 2023.
“We have seen tremendous growth for the brand in Sainsbury’s”, explains Ramona Hazan, founder of RAMONA’S. “So, we’re very excited for consumers to discover our brand in the main dips and houmous aisle. This gives our eye-catching and colourful branding the chance to really stand out in our category,” she adds.
Available in large 500g tubs, RAMONA’S Heavenly Houmous is perfect for enjoying throughout the week, or for sharing. “We are extremely proud of our range of great-tasting Heavenly Houmous, made from my very own family recipes. These are a versatile addition to the shopping basket, providing a budget-friendly choice for a quick lunch at home, an evening snack, or to be eaten joyously and plentifully with a crowd”, adds Ramona.
RAMONA’S Heavenly Houmous is now available from Sainsbury’s, Tesco, Morrisons and Ocado, RRP £3.00 for a 500g tub. For more information on RAMONA’S and recipe inspiration visit www.ramonaskitchen.com
